Balmain has announced its membership of the NFT for Paris Fashion Week

For many people, NFTs serve as gateways to the world of Web3 and Blockchain. Now, they can serve as a gateway to the world of high fashion. It’s all thanks to high-end designer Balmain, who has teamed up with NFT download platform MINTNFT.

They start working with this partnership “Balmain thread”. It is a membership club accessible through NFTs.

This collaboration was done on the XRP Ledger and was announced during the ongoing Paris Fashion Week. This makes Balmain the first designer to release Membership based on NFT. Members will first be invited to join the club during Paris Fashion Week, and over time, 10,000 members are expected to join.

which are part of Balmain Thread will have access to in-person events, voting rights, unexpected releases, and community participation. According to Balmain’s management, this development marks the evolution of the fashion house, tied to its unbroken history and vision of future NFT releases.

“[..]My goal has always been to ensure that the designs of this house are timeless and tied together by a common thread. And it’s very important to never break that thread – because the moment it does… well, that means you’ve failed. That means they can’t extend a clear view or introduce a specific aesthetic.said Olivier Rousteing, Balmain’s creative director.

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