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Messi leads Argentina to the Round of 16, and the transfer of the leader expands his squad internationally.
The 2022 World Cup in Qatar is one of the most expensive World Cups in history, costing $220 billion and more than 15 times more. According to Bloomberg, crypto and blockchain companies invested more than $2.4 billion in sports-related marketing from March 2021 to August 2022. Nielsen expects blockchain companies’ investment in sports marketing to grow to more than $5 billion by 2026. A chance to celebrate the mega-event with a huge marketing campaign starring Messi. The campaign will include a brand new film “Make It Count”, World Cup-themed activities with up to 1 million BGB and the drop of a Messi autographed jersey and race NFT collection.
After Argentina’s match against Mexico in the first round of the World Cup, Messi has now equaled Maradona’s World Cup goalscoring record by reaching his personal annual goalscoring record. Also, due to his amazing performance, he is leading the Argentina team in the round of 16 in the 2022 World Cup. Inspired by the spirit of Messi during the World Cup, Bitgate started a new round of campaign by taking himself and the team to the highest level. Hoping to push the limit again. Since the company announced their partnership with the “A perfect 10” campaign in October this year, the brand film has garnered over 3.4M views within 1 month. The new campaign is set to break yet another record.
Biget’s vision is to provide the best social shopping experience. Since that June, the team has grown from 450 to 900 people, nearly doubling its size during Crypto Winter, and also announced plans to expand to 1,200 people by Q1 2023. Regardless of the exchange, it focuses on building and improving the environment. Like a football legend.
Founded in 2018, Bitgate is a leading cryptocurrency exchange and has been ranked as the top 5 crypto exchange worldwide. With innovative products and social marketing services as its key features, it currently serves more than 8 million users in more than 100 countries around the world.
Regarding the partnership with BitGate, Macy explains:
“I want to thank Bitget for making me a part of the crypto trading social world for such an exciting campaign. I love the concept of Bitget’s brand film “Make It Count” to lead the vision and forge a new path in the industry. It’s important for everyone to invest responsibly with protection, and Bitget It is reassuring to see him taking this seriously with a series of conservation initiatives.
Biget Managing Director Gracie Chen comments:
“Partnering with GOAT motivates us to strive for better performance, and the World Cup is the best time to remind us of the importance of building and training. We want to celebrate the spirit of football in the crypto world and are ready to invest in the ecosystem even when times are difficult.”
In addition, as we see, the Web3 trend is expanding to many different industries, we can see the use of blockchain technology to enhance the connection of sports players with their communities, such as NFTs, fan tokens and virtual events, “Gracy added.
Bitget is working on bridging the gap between web2 and web3 with sports activities to increase crypto adoption. Crypto adoption has grown among investors in recent years, but there is still a lot of doubt and FUD (fear, uncertainty and doubt) among the general public. From our partnership with Juventus, most recently, Lionel Messi, sending huge team spirit and vendors, we are creating alliances with trusted sports/e-sports teams or players to further increase adoption and develop better public awareness of cryptocurrency. Premium Global Esports Tournaments and Events, PGL.
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