Chain, a blockchain infrastructure company that provides Web3 services to developers to build and maintain blockchain-based applications, sponsors the New England Patriots football team as well as other venues and sports clubs controlled by the Kraft Group.
In Thursday’s announcement, the chain said it will be the official blockchain and Web3 sponsor of the Patriots, the New England Revolution football club, Gillette Stadium in Massachusetts and the Patriot Place shopping center in a multi-year partnership agreement with Kraft Sports+ Entertainment, the marketing and events arm of the Kraft Group. Chain will work to “merge the physical with the digital” to develop Web3 experiences for visitors to Gillette Stadium and Patriots Place.
Speaking to Cointelegraph, a spokesperson for Chain declined to comment on the financial details behind the partnership. Web3 fans have hinted that the experience is associated with the company “Recently [selling] It has launched a landmark NFT project with a global luxury retailer.
The chain said it offers products as a service, including Ledger, Cloud and nonfungible tokens. The firm acquired Measurable Data Token (MDT) and its ecosystem products for $100 million in July. These include blockchain oracle MeFi and cashback app RewardMe.
Most of the reactions from Crypto Twitter on the sponsorship of the veterans seemed positive, but some A question was asked How blockchain technology can improve the fan experience.
As a loyal, lifelong fan of the Patriots, I’m excited and happy to see you embrace Web3!
— Trevorwhatever.eth (@Trevorwhatever4) September 22, 2022
Related: Sports sponsorship is helping to legalize crypto in Australia – Coinjar exec
Professional sports organizations both in the United States and abroad have seen major funding flows through crypto sponsorships. Crypto.com struck a $700 million deal to name Los Angeles’ Staples Center in 2021, later signed a five-year $25 million sponsorship deal with the Australian Football League and became one of the sponsors of the FIFA World Cup in Qatar. However, the exchange was reportedly backed by a half-billion dollar deal with the European Football Association’s Champions League in September.
Cointelegraph reached out to the veterans but did not receive a response at the time of publication.