Celebrities who joined the crypto club last year

The inclusive crypto ecosystem has become home to many A-list celebrities over the years – mainly driven by the 2021 nonfungible tokens (NFT) hype. However, despite the extended bear market and the price of cryptocurrencies, celebrities continue to pour in. Support for the crypto market.

In the past year, celebrities have begun exploring sub-ecosystems beyond NFTs, trying to expand their presence in trading, gaming and other investment avenues. In that light, here’s an overview of some of the most influential celebrities who got into crypto in the past year, and how well-prepared they are for the next bull run.

Conor McGregor has partnered with Tiger.Trade.

One of the highest paid athletes, UFC superstar Conor McGregor recently partnered with Tiger.Trade, a cryptocurrency trading app. Part of the deal includes McGregor in an indoor game that users can play to win special prizes.

Prior to signing on as a Tiger.Trade ambassador, McGregor’s involvement in crypto was indirect through the UFC’s association with Crypto.com, where his bets are paid in cryptocurrencies.

The game’s recent launch has been well received by fans for its graphics and awards, but has also faced criticism for its lack of story. Unlike many top UFC fighters, McGregor has not linked his name to the now-defunct NFT projects and will continue to remain secretive around his investment choices in cryptocurrency.

Eminem bought Bored Up NFT for $460,000

Marshall Mathers, aka Eminem, is one of those famous celebrities who make headlines for investing in NFTs instead of trying to sell their collections. Fifteen-time Grammy winner Bored Up bought the ‘EminApe’ NFT for $460,000, which features the gold chain necklace and khaki army cap that Eminem wears in real life.

Eminem’s relationship with crypto began in 2015. It’s 2018, when the rapper mentions Bitcoin (BTC) on his latest release, Kamikaze. However, the subsequent purchase of NFT stopped the interest in crypto investments. In June 2022, Eminem released the Bored Up Yacht Club (BAYC) NFT-themed music video featuring rap legend and rapper Snoop Dogg.

While Eminem has not publicly shared his affiliation with any crypto asset for investment, the rapper continues to collaborate with BAYC for live shows.

Maria Sharapova becomes a strategic investor in Moonpay.

Tennis legend Maria Sharapova, along with other A-list celebrities like Gal Gadot, Bruce Willis and Justin Bieber, have invested in crypto payment solution, Moonpay. More than 60 celebrities and celebrities in the music, sports, media and entertainment industries have joined forces to invest $87 million in Series A funding starting in November 2021, the company said.

The investment marks Sharapova’s foray into the crypto world. However, the superstar is yet to reveal her plans to invest in crypto assets.

Snoop Dogg: The Face of Web3 and NFTs

Snoop Dogg’s status as the OG is true in the crypto world considering his active involvement in the space for many years. Snoop’s first interaction with the crypto community began with a warning against imposters marketing fake Snoop Dogg-branded tokens and NFTs.

After gaining knowledge of the industry, the rapper has successfully created mainstream adoption of crypto by partnering with many crypto projects, including crypto exchanges, Web3, gaming, and NFTs.

Most recently, Snoop Dogg announced the opening of a new restaurant in Los Angeles called Bored and Hungry, an initiative of BAYC NFTs. Although the buzz around NFTs is fading, the smoke king continues to show love for the environment.

Floyd Mayweather is back in crypto

Legendary boxing champion Floyd Mayweather marked his entry into the cryptoverse in 2018, introducing a high-profile crypto scam called CentraTech. The legal implications of promoting unverified crypto projects required Mayweather and co-promoter DJ Khaled to pay fines of $600,000 and $150,000, respectively.

Learning from his previous mistakes, Mayweather has launched a new NFT project, Mayweathers, consisting of a collection of 5,000 NFTs. The boxer’s track record of investors getting involved in projects has left fans and the general public feeling mixed about the new crypto project.

Matt Damon has chosen charity through crypto donation

Hollywood superstar Matt Damon has received a $1 million donation from crypto exchange Crypto.com, a clean water initiative co-founded by Damon and Gary White in 2009. within reason.

Matt Damon starring in Crypto.com commercial. Source: YouTube

Although Damon has not disclosed his crypto investments, his involvement in the Cypto.com business has drawn criticism from many in the crypto community. Investors responded to Damon’s idea that “fortune favors the brave” as the bear market caused huge losses in the industry.

Related: Famous NFT Brands: How celebrities can promote the NFT space

In protesting the growing trend of celebrity-backed NFT projects, consumer watchdog group Truth in Advertising (TINA.org) called out 19 celebrities who advertise NFTs without disclosing their affiliation with the projects.

A non-profit consumer advocacy company “fraudulent” has expressed interest in investigating celebrities who promote crypto investments. The website says:

“The advertiser often fails to disclose the material relationship to the certified NFT company.”

Responding to TINA.org’s letters regarding the promotion of NFTs on their social media accounts without disclosing their affiliation with the projects, Justin Bieber’s legal team responded by denying any wrongdoing. However, the group made sure to update the posts on social media.