FIFA, the world governing body of football, has announced the launch of an NFT platform for fans of the sport. FIFA+ Collect will offer a digital collection of the best game moments of the FIFA World Cup, the organization promises.
FIFA Develops NFT Platform in Partnership with Blockchain Firm Algorand
The International Football Association (FIFA) is preparing to open the new arena at the end of this month. At launch, FIFA+ Collect will release various initial sets of tokens and reveal details about upcoming special and limited edition sets, the organization said in a press release published on Friday.
The digital collection represents memorable moments from football matches and features art and images from FIFA World Cup and FIFA Women’s World Cup competitions. FIFA Chief Business Officer Romy Guy commented: “This exciting announcement makes FIFA collections available to any football fan, democratizing the ability to be part of the FIFA World Cup.”
Fandom is changing and soccer fans around the world are engaging with the game in new and exciting ways… like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favorite players, moments and more on new platforms.
The FIFA+ collection is available on FIFA+, the federation’s digital platform that offers live football matches, interactive games, news, competition information and other original content around the world. The FIFA+ suite will initially launch in three languages – English, French and Spanish – with more to come and on web and mobile devices.
The FIFA NFT platform was created as part of a partnership with Algorand that was announced earlier this year. “The commitment to connect FIFA to Web3 is a testament to Algorand’s innovative spirit and desire to connect directly and seamlessly with soccer fans,” said the company’s interim CEO, W. Sean Ford. In May, FIFA and a blockchain technology company agreed on a sponsorship and technical partnership agreement ahead of the 2022 FIFA World Cup in Qatar.
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Image credits: Shutterstock, Pixabay, Wiki Commons
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