FIFA World Cup builds NFT platform to boost fan engagement

Professional football’s largest governing body, FIFAIt will launch the NFT platform at this year’s World Cup, bringing more ‘affordable, inclusive and accessible’ digital collections to the football-loving public.

According to the company, the new ‘FIFA+ CollectThe platform will be available in September, drawing its power from the powerful Algorand Blockchain to enable the carbon neutral operation of NFTs. The result will be a global marketplace that embodies the true spirit of Goliath sports competition.

Through the services, football fans can collect World Cup-themed collections, including memorable moments and art and images, in addition to the major achievements on this year’s scene, due to launch this November. in Qatar.

The ‘Connect’ side of the enterprise starts on the broad side FIFA+ platform. A popular football portal designed as a vehicle for fans from all walks of life to engage with the sport. Thus, making itself accessible to a global audience across all web and mobile devices in a multitude of languages.

FIFA will be announcing more details about the new project in the coming weeks, so stay tuned to the FIFA+ Connect Twitter feed for the latest updates.

Read the full announcement >> here

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