Leading automotive company Ford has filed 19 trademark applications related to Metaverse’s activities. In the documents, the company hinted at the possibility of launching Ford-branded NFTs (Non-Fungible Tokens) on its own marketplace, and also hinted at offering the Mustang, Mustang Mach-E and virtual models of the cars. Bronco
Ford hints at the Metaverse Move
Ford, one of the biggest US-based automotive brands by sales, has filed several trademark applications with the US Patent and Trademark Office (USPTO), which could push it to the Meta version. The company is looking to maintain its existing operations, including the offering of Ford-branded NFTs on its own NFT marketplace. These NFTs may contain text, audio, or video relevant to the brand.
Part 150 of these applications seek to preserve digital representations of some of Ford’s most popular models, including Lightning, Lincoln, Ford, Lightning, Bronco, Explorer, Raptor, Mustang Mach-E, Transit, Escape, Journey, Maverick, Ranger. and Mustang.
Also, digital apparel containing brand references and digital accessories of the aforementioned models are covered in trademark applications. According to USPTO-licensed attorney Mike Condudis, this could be one of the first steps in an organized Ford digital strategy. He said he deserved it. The company was making a “big move” to Metaverse with these records.
Ford’s digital expansion
This move by Ford is not surprising, as the company has previously stated that it is exploring the digital world to find new ways to expand its business. In September, Ford Global Brand Business Director Alexandra Ford English said:
Wherever you go in the world, you’ll find Ford enthusiasts and we want to offer them an inspiring collection of merchandise and accessories, as well as digital products like NFTs.
Ford is the latest among large companies to embrace these digital worlds and products as part of its growth strategies. More recently, French automaker Renault has also moved in this direction, partnering with The Sandbox, a metaverse platform, to offer virtual automotive experiences for the brand’s products.
Other brands such as Korean car company Hyundai are also entering the Metaverse by presenting some of their future automotive products in the Metaverse called Zepeto.
What do you think about Ford’s possible entry into the Metaverse? Tell us in the comments section below.
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