A leading pop culture lifestyle brand Funko Now a special mine has been announced Digital Pop! NFT was created in partnership with Walmart, the newest addition to the Digital Pop! It shows the series DC The Brave and the Bold #28 (1959) Comic book covers as both physical collectibles and NFT.
About Digital Pop! Series NFT
Funko’s Digital Pop! NFT will make its first debut just in time for Walmart Collector Con. It consists of an edition of 30,000 units, which also includes a physical counterpart. Collectors can claim NFTs directly after purchase.
This latest drop is the cover of the comic book, “The Brave and the Bold”. Published by DC, the comic features a group of DC characters. It was released as a sequel in the 1950s and passed away in the 1980s. Two mini-series followed in 1991 and 1999. But DC fans know a lot about promoting Justice League.
Speaking about the new release, Funko CEO Andrew Perlmutter said:
“We are excited to bring this first-of-its-kind market opportunity to the world’s largest wholesale retailer. This is an opportunity to create an easy entry point for shoppers.
Further, Josh Hackbarth, Head of Business Development for NFT at Warner Bros. added:
“Bringing this new set of digital collectibles to retail allows for a wider reach and invites fans — avid collectors and first-timers alike — to engage with beloved franchises, both physically and digitally. Like DC.”
About Funko
Funko is a leading pop culture lifestyle brand based in Everett, Washington. The company designs, markets and distributes licensed pop culture products across a variety of categories. These include vinyl figures, board games, action toys and apparel to name a few.
Funko has more than 1,100 licenses and is developing live-action movies with Warner Animation Group. Thus, this initiative highlights retail innovation in the digital aggregator space. Additionally, Funko will show how they are enabling major retailers to access the NFT space.
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