After making headlines thanks to his tech startup collaborations with celebrities like Justin Bieber and Cardi B. Genies It has announced the launch of its new NFT fashion market. Dubbed ‘The Warehouse’, the platform allows users to create their own digital avatars and dress them up in NFT fashion.
Making NFTs fashionable
Based on the Flow blockchain, Warehouse will be home to several custom collections and Genies is currently working on bringing these to life. Among the designers rumored to be releasing collections for the site is the influencer. Tati Bruning.
Not only that, but fans can customize the pieces they buy in the marketplace and even turn them into their own sets.
“Let’s say if a fan or a follower or anyone in the community decides to buy a avatar for themselves, now they have the right to edit or DIY in the studio platform so they can use the tools and create. Generate a collection, and then sell the original fashion line in the warehouse” he says. Akash NigamIn a statement to TechCrunch, CEO of Genius.
Given how much fashion is sourced and inspired, this creates a recognizable link to the inspiration behind each piece. And since these items are based on the blockchain, the original creators get a cut of the profit from the sale.
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Tokoni Uti has written extensively on blockchain and cryptocurrency over the years. Her work has been featured on sites such as BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.