Over the years, Jack Daniel’s has established itself as one of the biggest brands in the alcohol industry, which has become synonymous with whiskey itself. But can the digital world win?
That’s the question on whiskey lovers’ minds since the company officially filed trademark applications. Hint on future NFT projects.
The record shows that Jack Daniels is looking to release a product line. These include downloadable digital media and collectibles, digital wallets, digital art and so on. The most interesting item in the file was the virtual drinks and costumes that could be used in the digital world.
We’ve seen popular consumer brands release NFT collectors, a curious file that states these NFTs can be used in the digital world. This may point to potential NFTs in the future. It is used in different metaverses, which is not a novel concept. Especially in Web3 games, various projects have released properties that fit into more than one metaverse and that can be good for a company like Jack Daniels.
If this is true, NFTs can be bought and enjoyed in the same way as their real life counterparts. Whiskey in the metaverse, anyone?
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*All investment/funding opinions expressed on NFT Plazas are derived from the personal research and experience of our site moderators and are intended as educational material only. Individuals should thoroughly research any product before making any investment.
Tokoni Uti has written extensively on blockchain and cryptocurrency over the years. Her work has been featured on sites such as BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.