Sportswear company PUMA has become the latest brand to enter Metavas. In a recent press release, the company unveiled its Metaverse website, Black Station.
With this new website, PUMA It also released NFTs that offer physical sneakers that can be returned. This is related to the ‘FUTROGRADE’ show for New York Fashion Week.
From all appearances, Black Station is intended to act as a ‘blank canvas’ for the brand and will change as the Web3 projects come to life. When users enter the site, they are greeted by three portals, two of which feature the Nitro NFRNO and Nitro Fastroid sneakers that are part of the PUMA NFT Nitropass mint.
Those who get their hands on Nitropass can get two NFTs. One of these is physical sneakers and the other is tied to a custom experience. In the year These two entries are opened on September 7, 2022, and the prize collection will take place thereafter. New York Fashion Week.
A third portal directs users to the digital NYFW Metaverse fashion show. This is an immersive experience where users can interact with pieces from the latest collection.
Created in collaboration with creative company FTR, this new project is PUMA’s innovation and connection with fans.
“Considering the boundaries we are pushing from a product design and digital perspective, we felt it was fitting to bring Black Station as a new portal for fashion, sports performance, heritage classics and innovations.PUMA Chief Brand Officer Adam Petrick said.
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Tokoni Uti has written extensively on blockchain and cryptocurrency over the years. Her work has been featured on sites such as BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.