American music giant Sony Music Entertainment has indicated its interest in using non-perishable tokens (NFTs) after filing a trademark application covering music and artists under the Columbia Records logo.
According to an Aug. 30 trademark filing with the United States Patent and Trademark Office (USPTO), shared Sept. 6 by trademark attorney Mike Kondoudis, the application covers “audio and video recordings of live musical performances certified by NFTs.”
#Sony Music He has filed a trademark application for the Columbia Records logo, asking if he plans to use:
▶️ NFT supported media
▶️ Music + Podcast Production
▶️ Artist Management + Music Distribution Services
..more!#NFTs #Metaverse # web 3 # Columbia recordings #pop #rock #hip hop pic.twitter.com/xY7kRMgo1m
— Mike Kondoudis (@KondoudisLaw) September 6, 2022
The application covers marketing services, promotion, distribution, marketing, advertising and online entertainment, including podcasts and audiovisual recordings.
The new trademark application follows several other NFT projects supported by Sony Music.
In August, MakersPlace, an NFT marketplace dedicated to digital art, secured $30 million in Series A funding from several notable companies, including Pantera Capital, Bessemer Venture Partners, Coinbase Ventures, and Sony Music Entertainment.
March saw the music company team up with Solana-based NFT marketplace Snowcrash and other music behemoth Universal Music Group to release NFT collections of Bob Dylan and Miles Davis sometime in 2022, with more planned for the future.
NFTs and Metaverse are slowly becoming popular in the music and entertainment industry.
On Aug. 29, the MTV Video Music Awards aired online and on virtual shows, and Eminem and Snoop Dogg performed their new single Metaverse by Yuga Labs, the same company behind Board Up Yacht Club.
Related: There’s More to NFTs than PFPs – 5 Ways Immutable Tokens Are Changing Society
The song “From D to LBC” was released in June and features two Bored Ape Yacht Club avatars owned by Eminem and Snoop Dogg.
The MTV Video Music Awards introduced a new award category, Best Metaverse Performance, which fielded nominations for six different acts in its inaugural year, with Ariana Grande, Justin Bieber, Charli XCX, Twenty One Pilots, BTS and Blackpink ultimately winning.