Sorare, a French fantasy gaming startup, has reached an agreement with the National Basketball Association (NBA) to build a non-reversible token (NFT) game under its license, allowing the company to use team names and player likenesses from the league. The company, which has signed similar deals with some European soccer leagues, including North American Major League Baseball (MLB) and Spain’s La Liga, is now the official NFT partner of the NBA.
Sorare NFT-Based, NBA-licensed game to start
Sorare, a French virtual NFT game company, has announced a new partnership with the North American National Basketball Association (NBA) to build a new NFT-based game. The company announced that it has signed a multi-year deal to become the league’s official NFT partner, meaning players, teams and the league can use matchmaking in its next products.
Similar to other games previously offered by the company, the upcoming game will allow users to build a team of NFT card players to win points based on the real-life performance of these athletes. In the same way, the team can participate in a series of virtual challenges on the Sorare platform.
NBA commissioner Adam Silver said about this development:
Our partnership with Soarer gives NBA fans a whole new way to connect with our teams and players. With Sorare’s new NFT virtual platform, we see significant opportunities to expand our fan communities and grow NBA basketball around the world.
This is not the first time the league has worked with blockchain. Dapper Labs, the company behind the Ethereum game Cryptokitties, has also partnered with the NBA to launch a highly successful game in October 2020.
Nicolas Julia, co-founder and CEO of Sorere, said:
Basketball is one of the most popular sports in the world and we are excited to bring fans closer to their favorite teams and players through Sorare: NBA.
The evolution of Sorre
This new partnership introduces a third sport to Sorare’s virtual platform, which has already reached similar agreements with similar leagues in different sports and countries. Last September, the arena was shared with Spain’s La Liga, one of Europe’s most popular soccer leagues, as well as its German counterpart, the Bundesliga.
Similarly, the company Painted A similar deal with MLB (Major League Baseball) to promote the baseball platform last May, becoming the association’s official NFT partner.
In its latest funding injection, Sorare raised $600 million in a Series B funding round in September 2021, reaching a valuation of $4.3 billion.
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