South African financial services giant Nedbank has reportedly acquired a village in Metaverse. The Village will be used to showcase African innovation and create “beyond banking” experiences. Nedbank became one of the first financial institutions in Africa to adopt Metavas by acquiring a virtual asset in Ubuntuland.
Showcasing African creativity
South African financial services group Nedbank recently acquired a “village” measuring 12 by 12 in the Ubuntuland Metaverse. Financial institutions on the African continent to accept Metavas.
According to a Bloomberg report, the financial services group has partnered with Afrikare, the creator of Ubuntu Land. Commenting on Nedbank’s foray into Metaverse, the finance giant’s marketing and corporate affairs executive, Kensani Nobanda, said his firm chose to secure a place in the virtual world because it wanted to create a “beyond banking” experience for its customers. Nobanda added:
Our entry into Metaverse is not only about being present in this space, but also about meeting the needs of our customers on platforms that suit them.
Nedbank Metaverse Village
According to Bloomberg, Nedbank’s Metaverse Village will bring experiences ranging from virtual gaming to a sports hall. Meanwhile, Nedbank has followed in the footsteps of South African mobile network operator MTN by buying the virtual space, according to the report.
As previously reported by Bitcoin.com news in March, MTN became one of the first South African companies to enter the Metaverse after purchasing 144 locations in Ubuntuland. At the time, the mobile network operator said its acquisition of the virtual land would help “enhance” consumers’ digital experience.
Apart from MTN, Global Data Lab and M&C Saatchi Abel have also been identified as two other companies to receive the distinction ahead of Nedbank.
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