Spanish Soccer League LaLiga Partners with Globant to Support New Web3 and Metaverse Initiative – Metaverse Bitcoin News

Spain’s premier soccer league, LaLiga, has announced a partnership with Argentinian software giant Globant to bring Web3 and Metaverse experiences to its fans. The partnership will combine Globant’s technology resources with LaLiga’s technology division to build products to expand the organization’s reach in the digital realm.

LaLiga asked for Globant’s help to build a Metaver stack

Big sports organizations are approaching the digital world as a way to reach new fans and provide new interaction opportunities for their users. LaLiga, the premier soccer league in Spain, recently announced a partnership that will help expand the company’s digital reach. The company has partnered with Globant, a Buenos Aires-based software giant, to build Metaverse and Web3 experiences for existing fans and new users alike.

These new additions come to complement LaLiga’s technology division’s digital offering, which currently includes virtual games, web design and development and more. The press release announcing the deal hints at the possibility of game development using these new technologies. But as a result of the partnership, no concrete product has been announced directly.

LaLiga director general Oscar Mayo said:

La Liga Tech was created to help sports and entertainment accelerate their digital transformation, and the surge in demand we’ve seen shows that this is a top priority for the industry. Partnering with Globant allows us to continue this growth globally while creating the most immersive and valuable technologies for our customers.


LaLiga Metaverse activities

LaLiga is one of the sports league organizations that is making various moves to partially digitize its activities. This month, the company partnered with Ethereum-based metaverse platform Decentraland to offer licensed IP experiences in one of the packages available in Metaverse. Similarly, the company recently launched its own app called MAS, which incorporates blockchain technology to protect the identity of its fans.

The company is also entering the traditional gaming property market by offering licensed products in Mojang’s block game Minecraft. In the game, users can purchase skins to equip any character with the jerseys of the various teams in the La Liga roster.

LaLiga has also presented NFT-based projects in the past. In the year In 2021, he partnered with Dapper Labs, creators of NBA Top Shots and Cryptokitties, to issue NFTs depicting the best moments in the league’s history.

Tags in this story

Dapper Labs, Decentraland, globant, laliga, MAS, Metaverse, Minecraft, nft, soccer, spain, spanish, web3

What do you think about Laliga metaverse and Web3 push? Tell us in the comments section below.

Sergio Goschenko

Sergio is a cryptocurrency journalist based in Venezuela. In the year He describes himself as late to the game, entering the cryptosphere when the price spike occurred in December 2017. With a background in computer engineering, living in Venezuela and being socially influenced by the cryptocurrency boom, he has a different opinion. About the success of crypto and how it can help the unbanked and underserved.

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