Spanish soccer first division organization LaLiga has formed a strategic partnership with Ethereum-based Metaverse to digitize the action segment to provide new experiences in Decentraland, along with Metaverse affiliates Stadioplus and Vegas City Ltd. With this move, LaLiga aims to bring new fans from all over the world to a new experience in the virtual world.
Preparing the introduction of the Spanish La Liga Metaverse
After the Covid-19 pandemic, many sports organizations and leagues around the world are starting to pay more attention to their digital strategies to unlock new revenue streams. LaLiga, the Spanish first division football organization and one of the most popular leagues in Europe, has recently announced its entry into the Metaverse.
The company has established a strategic partnership to showcase activities and experiences in Decentraland, one of the first Ethereum-based metaverse platforms. For this task, the company has teamed up with the Studioplus Group, which is dedicated to connecting the world of sports with Web3 and the Metaverse, as well as Vegas City Ltd., another company focused on creating experiences for the Metaverse and virtual worlds.
With this move, LaLiga hopes to reach new and younger audiences who are more connected to these worlds through virtual experiences. The new experiences will be offered in a suite of packages at the Disneyland region, which includes sports, gaming and entertainment-based experiences in the city of Vegas.
Commenting on the partnership, LaLiga’s Head of Franchising and Licensing, Stephen Ibbotson, said:
It is important for La Liga to continue to innovate in the way we present the season to our fans, both on and off the pitch. This license agreement allows us to reach new and relevant audiences like Decentraland.
Agus Ferreira, CEO of the Digitalland Foundation, commented on the importance of integrating sports into the Metaverse:
We believe that esports is an amazing opportunity to showcase the possibilities of Web3 and decentralization. We are delighted to be working with Stadio Plus to bring La Liga to Decentraland to bring the competition, which has hundreds of millions of fans around the world, into the meta.
Spanish football teams and Metaverse
Other Spanish groups have also presented different initiatives. FC Barcelona, one of the biggest teams in the league, launched Barca Studios, an entertainment-based division, in March to centralize its metallization activities. Socios.com, a fan token company, previously partnered with the club and invested $100 million in Barça Studio in August to launch a fan token.
Also, FC Real Madrid, part of another LaLiga team, has filed a series of trademark applications to protect their IP for activities in the Metaverse.
What do you think of LaLiga’s latest anti-meta partnership? Tell us in the comments section below.
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