Starbucks Announces NFT Experience: Nifty Newsletter, September 7–13

In this week’s newsletter, read how Sony Music Entertainment is preparing to venture into virtual tokens (NFTs). See how carmaker Ford is on its way to enter the Metaverse and how coffee chain Starbucks plans to launch NFT rewards with a program called Starbucks Odyssey.

In other news, learn how the Japanese government is using NFTs to reward civil servants who excel in delivering domestic solutions using digital technology. And, don’t forget this week’s Nifty News roundup featuring a little league baseball card featuring Meta founder Mark Zuckerberg.

Sony Music Files trademark app for NFT-certified music

Sony Music Entertainment has expressed interest in NFTs by applying for trademarks covering music and artists under Columbia Records. Trademark attorney Mike Kondoudis noted that the app covers both audio and video recordings of live performances.

According to Condoudis, the company plans to use the trademark for NFT-backed media, music and podcast production and artist management and music distribution services. Apart from this, the application includes marketing, advertising and distribution for podcasts and audio and visual recordings.

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Ford prepares to enter the Metaverse with virtual automobiles and NFTs.

Automaker Ford Motor Company is gearing up for Metaverse and NFTs. The car company has filed 19 major trademark applications against car brands. The applications cover products as diverse as the Mustang, Escape, Expedition and F-150 Lightning.

The company also plans to create downloadable digital goods such as vehicle accessories. Apart from this, the car maker has revealed that they may be planning to create a marketplace with various NFTs and digital collections.

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Starbucks announces a new NFT experience for coffee members

Coffee chain Starbucks has announced that it will offer its members in the United States the opportunity to purchase and earn NFTs through its digital stamp project called Starbucks Odyssey. The stamps allow you to get special experiences as you collect more points.

Prizes can include access to exclusive Starbucks events, from hosting a virtual coffee-making class to trips to the company’s coffee plantations in Costa Rica. NFTs can be earned by playing coffee-themed games or accepting challenges on Starbucks Odyssey, which will launch later in 2022.

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The Japanese government issues NFTs to reward the work of local officials.

In addition to companies, governments are jumping into NFTs. To express its appreciation for the work of its public servants, the Japanese government awarded NFTs to seven mayors who were recognized at the 2022 summer digi denkoshien ceremony.

The award was presented to them for using digital technology to solve problems in their area, using electric vehicles for local transportation and using cameras on mobile devices to monitor traffic changes.

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Nifty News: Shitposters Set For $DRAMA Awards, Zook Little League Card Tokens & More

Meta chairman Mark Zuckerberg is set to auction off a minor league baseball card on a digital collectibles platform. The card features an eight-year-old Zuckerberg in a baseball uniform holding a baseball bat. While the card showed a Meta executive, the bid was not approved by Zuckerberg.

Meanwhile, luxury car maker Lamborghini is releasing its second set of NFTs, which will give collectors some extras. Those who manage to collect three standard-level NFTs this month will receive a rare drop before other users.

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Thanks for reading this recap of the week’s most notable developments in the NFT space. Come back next Wednesday for more reports and insights into this actively growing space.