On September 12th, the international chain of coffee shops, Starbucks, announced that the company has partnered with the blockchain project Polygon and the company’s Web3 technology Starbucks Odyssey. Web3’s platform Starbucks Odyssey offers Starbucks Rewards members and the company’s US employees access to non-fungible token (NFT) assets.
Coffeehouse company Web3 Platform announced Starbucks Odyssey
Starbucks dips its toes into blockchain, Web3 and NFT technology by unveiling a new Web3 application powered by Polygon. “[The] The company’s corporate stories and news page notes that a new Starbucks Odyssey experience will give members the ability to earn and purchase Digital Collector’s Stamps (NFTs), which unlock new and immersive coffee experiences. “As one of the first companies to integrate NFTs with an industry-leading loyalty program, Starbucks creates an accessible Web3 community that enables new ways to connect with members and partners (employees).”
Polygon as well Confirmed “Starbucks Taps Polygon for its ‘Starbucks Odyssey’ Web3 Experience,” the partnership said in a tweet and blog post. In a blog post, Polygon says:
This one-of-a-kind loyalty program experience is powered by the lowest fees and fastest transaction speeds on the Polygon POS network.
Starbucks Odyssey experience to start ‘later this year’
Starting today, Starbucks customers and employees can join the waiting list to receive an exclusive invitation to the Starbucks Odyssey experience. The company says the platform will go live “later this year.” Starbucks vice president of integrity, strategy and marketing Ryan Booth says the technology aligns well with the company’s sustainability goals.
“Building Starbucks Odyssey using technology that aligns with our sustainability ambitions and commitment is a priority,” Butz said in a statement on Monday. “We took a very thoughtful and thorough approach when evaluating which blockchain to use and that Polygon’s fast, cheap and carbon-neutral network is the perfect foundation for our first digital community,” said Loyalty Rewards Vice President.
What do you think about Starbucks partnering with Polygon? Let us know what you think about this in the comments section below.
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