Steve Aki became the NFT brand ambassador at DraftKings

DraftKings, a sports betting operator, has tapped legendary DJ Steve Aoki as its new NFT ambassador. This new partnership will see Aoki promote the company’s NFT marketplace, specifically the DraftKings Reignmakers franchise.

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At the center of this partnership is the DraftKings Reignmakers franchise, which sees DraftKings users trade NFT playing cards for use in sports tournaments. not only Aoki It promotes the marketplace but also starts its own collection, the AC 2022 All Star Access PassOn September 14, 2022.

Aoki is joining a long list of celebrities who have become ambassadors for NFT projects, including David Beckham and Snoop Dogg. DraftKings said it is excited about what this partnership will bring to its customers.

Steve Aoki has been recognized internationally for his contributions to the music industry and more recently for his involvement with digital collections. Welcome to the DraftKings family.” said DraftKings co-founder Matt Kalish.

Aoki said he looks forward to serving DraftKings users. Additional ownership Their details while using the platform, as well as the development of the next generation of fantasy sports.

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