Gizmodo is drawing attention to the NFT space for all the wrong reasons. Because it looks like his editing line. all the time They blame NFTs. Articles like “Starbucks Explains How Dumbass NFT Program Works” and “Tiffany & Co. Following headlines like “NFTs Released (And They’re Ugly)”, Gizmodo is raising eyebrows. No doubt, tech heads are wondering why Gizmodo, the tech site, hates NFTs so much. So if you’ve been asking this too, here’s some insight into why this might be.
Image credit: Gazeta Gazeta
A deep dive into the reasons for Gizmodo’s editorial line
As @Swordsy pointed out: “Gizmodo, Kotaku, and other old media/tech news sites encourage “journalists” to write these click rage articles because they need engagement. Some have been seeing steady declines in traffic since their heyday in the mid/early 2010s.
Indeed, since the mid-2010s, the Internet has exploded with new websites related to emerging technologies such as crypto and NFTs. Plus, in today’s increasingly democratized media landscape, anyone — and not just corporate or private equity behemoths — can start a successful media company. So, chasing eyeballs in a crowded news landscape can pick up the clickbait headlines of media and tech news sites like Gizmodo.
Early adoption is not for everyone
Another reason for such an editorial line is that early adoption is not for everyone. Being a tech website editor doesn’t equate to being an early adopter.
According to the diffusion of innovation theory, innovation is not accepted by everyone at the same time. Diffusion of innovation theory divides adopters into different categories: innovators, early adopters, early majority, late majority, and laggards.
According to Everett Rogers’ theory: “Early adopters use information from the implementation and validation of innovations to make their own adoption decisions.” If the opinion leaders see that the innovation is effective for the innovators, then they are encouraged to adopt it.
NFTs are still a relatively new technology – with the challenges and benefits that come with new technologies. So, the challenges that come with new technologies may be one of the reasons why tech sites like Gizmodo take a negative stance.
Negative bias
According to the negativity bias, negative things have a greater impact on an individual’s psychological state. This also relates to negative news and news. Bad looking news attracts more clicks. This leads the search engines to pick up the pattern and show this article to more people. Needless to say, the cycle continues. An increase in clicks corresponds to an increase in traffic, which leads to the article appearing higher on the search engine results page.
It’s safe to say that all of these could be reasons for tech media like Gizmodo to choose negative headlines for all NFT projects. So when reading your next article, remember that there is always more than one factor at play.
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