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Doritos, the world-renowned potato chip maker, is coming to Polygon. The organization has the pioneering experience in Decentraland (MANA). The company is ready to enter another phase with NFTs on the Polygon Network (MATIC). Doritos Metaverse Triangle is inviting both native cryptocurrency and non-crypto users. The campaign starts on February 8th and runs until February 10th.
A musical metaverse mixer like no other (say, it’s three times faster). A chance to win custom gaming PCs, @RTFKT & @MeebitsNFTslimited edition Doritos wearables and more in our new @Decentraland
the world, #Doritos Triangle Studios.Mark those calendars for February 8th pic.twitter.com/F7hBXmdgHH
— Doritos (@Doritos) February 3, 2023
The American chips producer has opened its first Metaverse location, Doritos Triangle Studio, according to a company representative. The experience allows users to create NFT avatars and use them in the game. Players can change their hairstyle, clothing, skin and shoes and try out different accessories.
The players begin their practice by exploring the triangular tower on the second floor. This happens after they type their names into their 3D avatars. However, some players stand a chance of winning different prizes depending on how many game points they earn.
The lucky Metaverse fans can walk away with the ultra-rare NFT CloneX #12118 (Takashi Murakami drop), high-end gaming PCs, and the Larva Lab Mitbits #53 digital collectible. Additionally, the platform allows players to win eight wearables. They include four unlocked and four unlocked, two custom game tools from BRParadox. All of these will be posted on the Polygon Network.
However, Polygon CEO and founder Sandeep Nilwal took to Twitter to acknowledge the company’s progress. Nilwal identified Doritos as the latest platform to join the company. He decreed.
Primarily polygon accessibility is a concern.
My creator!! what??@Doritos kick off #Doritos Triangle Reverse on @0xPolygon! ?
Polygon reach in mainstream is a concern ? https://t.co/m50EVuEcO0
– Sandeep | Polygon ? Top 3 Influencers (@sandeepnailwal) February 3, 2023
Doritos relationship with customers
However, in addition to Doritos, other companies including Reddit, Cymbiotika and Starbucks are among the leading brands to launch NFT products with the Layer 2 Ethereum scaling blockchain. Like other brands looking to easily connect with their customers on the Web3, Doritos is among them. Doritos allows its users to earn NFTs for free.
Interestingly, Polygon founder Mihailo Bjelic said on Twitter:
Organic mainstream adoption is the best mainstream adoption.
You are welcome @Doritos to the @0xPolygon Family! ??
It’s interesting to know that they and many other global brands have started using Polygon without Polygon and using BizDev activity or help from Polygon Labs!
Organic mainstream adoption is the best mainstream adoption. ?
in the future. ? https://t.co/UCmbc4DS6P
– Mihailo Bjelic (@MihailoBjelic) February 4, 2023
Polygon is one of the reliable choice among significant companies looking to expand customer relationships on blockchain. The platform’s blockchain provides infinite scalability using zero-knowledge authentication to process transactions quickly and at low cost. All of these are supported by powerful security features facilitated by the Ethereum blockchain.
Over the past months, Polygon (MATIC) has seen an increase in the status of the leading NFT blockchain. Last month, Fractal, Justin Khan’s NFT gaming marketplace, launched on Polygon in partnership with several web3 companies. Last year, Solana-based NFT project y00ts migrated to Polygon in December.
On January 6, 2023, payments giant MasterCard launched the Web3 Incubator program for artists on the Layer 2 blockchain. Genico selected the company in the program to develop its healthcare data sharing application. Polygon is the first Nike Digital Studios partner specifically for SWOOSH. In the studio, sports shoes can create new shoe collections in collaboration with Nike designers. The actions enabled Polygon to become the leading blockchain for major brands, surpassing Ethereum in terms of NFT sales in January.
In December 2022, according to Dunn Analytics, Polygon was sold 1.3 million polygon NFTs OpenSea, the leading NFT marketplace.
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