YML, a Silicon Valley-based digital agency, today announced the launch of a first-of-its-kind NFT project to restore California’s forests. Called FIREWATCH, the project aims to prevent wildfires and promote reforestation in California. What’s more, all proceeds go to Plant One Tree, a non-profit organization dedicated to global reforestation. The organization will use the money for wildfire prevention and protection.
Here’s what you need to know about the ongoing NFT project from YML:

FIREWATCH: What is the YML NFT project?
FIREWATCH is a sustainable NFT project from YML Digital Agency. Basically, the project allows users to buy a “carbon-neutral pop art NFT with a California landscape footprint.” To clarify, each NFT represents a slice of California’s topography. In other words, collectors will own digital art for the California region.
Depending on the region, NFTs are available in four tiers, with prices ranging from $100 to $100,000. YML will use all proceeds from the sale to rebuild and protect California’s forests from fire. This happens per tree planted, which earns all of the primary sales revenue plus 25% of secondary sales.
“We all have a role to play in protecting the environment and fighting climate change, and we appreciate YML’s efforts to be a force for good,” said Matt Hill, founder and chief environmental evangelist at One Tree Plant. “With YML’s support, we will restore wildfire-ravaged areas in California and protect California’s forests from future fires with new wildfire prevention projects.”
This project comes in 2020 and 2021, when California will experience its highest number of wildfires. The wildfires have burned more than 4 million hectares in the state. In addition, climate scientists Wildfires are predicted to increase by 50% by 2050. Under these circumstances, YML is hoping to raise more than $1 million to support fire prevention and restoration projects in the state.

Why YML is using Solana blockchain.
For its FIREWATCH NFT project, YML is using the eco-friendly Solana blockchain. Typically, NFT transactions consume 340 kilowatts of energy, which is equivalent to one-third of the energy an American home uses in a month. On the contrary, Solana NFT Transactions only take less energy than three Google searches.
“It’s exciting to see FIREWATCH NFTs at Solana mobilizing the community and action around climate change,” said Amira Valini, policy lead at Solana Foundation. “NFTs are becoming an increasingly popular way for communities to come together around common issues. Solana’s advantages as an eco-friendly and inexpensive chain make it a good home for these kinds of projects.
FIREWATCH NFTs are now available at firewatch.fund. Users can purchase NFTs in four tiers: $100, $500, $3,000 and $100,000.
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